fe+male tech heroes

Six years ago, PSV showed how united the Brainport region is by launching an innovative and unique way of sports sponsorship. And now the women's branch is doing it again. From July 1, 2025, a collective of seven companies as Fe+male Tech Heroes will join PSV Women through the main sponsorship. Supported by the TU/Eindhoven and the Summa, we will take on the challenge of boosting the influx of tech talent in the region into the industry.

High Tech Campus Eindhoven established Fe+male Tech Heroes in 2019, with the goal of promoting diversity and inclusion in the technology sector. From 2022 through the current season, HTCE acted as the main sponsor of PSV Women. The move to the collective underscores their continued commitment to the development of women within both sports and technology.

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Fe+male Tech Heroes

Sponsor revenue doubles
In recent years, thanks to targeted investments in talent development, professional coaching and improved facilities, PSV Women has been able to distinguish itself as an attractive club for both young talents and experienced players. The club's growing focus on women's football reflects a broader trend in the sport and underlines PSV's ambition to be among the top clubs in the Netherlands in women's football as well. With Fe+male Tech Heroes as the main sponsor, the ambitions will be further strengthened, as the sponsorship income doubles.

Our Partners

Cisco
"As Cisco, we are extremely proud to be part of the Fe+male Tech Heroes collective and thus contribute to innovation in the Brainport region. Our collaboration with PSV focuses on technical innovation, not only for the stadium and the sport, but also to attract and inspire young talent. Innovation can only flourish when we harness the full potential of society, when diverse perspectives are shared, and therefore we see it as a necessity to involve more women in the technology sector. The 'war on talent' calls for creative solutions and inclusive collaborations like this, which will not only move the sector forward, but also our society." Cynthia Koetsier-Beerten, Managing DirectorDriessenGroup
"At Driessen Group, we are committed every day to working happiness for everyone. That also means equal opportunities for women in work, health and development. By sponsoring PSV Women, we contribute to a stronger work system in which female talent is seen, utilized and appreciated. Together, we are building a future in which women can flourish - on the field and in the workplace." Anne Smulders, CEO.

High Tech Campus Eindhoven
"In recent years we have been intensively involved with PSV: from Brainport partner with the men to proud main sponsor of PSV Women. That commitment to greater visibility and equal opportunities for women in sports and technology is now getting a new chapter through the partnership with Fe+male Tech Heroes. That initiative was carefully built from within HTCE and, with the support of strong partners, it forms the basis for this next step. Because progress requires visibility, opportunities and a network that really helps women move forward." Hilde de Vocht, Director of Ecosystem Management.

Mansveld Techniek
"Technology only becomes truly powerful when it serves people and society. Based on this conviction, Mansveld Techniek is proud to contribute to Fe+male Tech Heroes, in which we work together to create an inclusive, innovative and sustainable future." Luuk Mansveld, Managing Director.

Simac
"The story behind Fe+male Tech Heroes excited us immediately. We know from experience that adding women to technology teams, immediately creates a different dynamic that benefits everyone. As Official IT Partner of PSV, we are therefore happy to expand our partnership to include sponsorship of PSV Women." Maartje van Schagen, CEO

Tibo-Veen
"Technology is top sport and every talent counts! At Tibo-Veen, we want young people to recognize themselves in this, feel welcome and dare to dream.That's why we are joining forces with Fe+Male Tech Heroes and PSV Women to bring technology closer."
Tanja Loeff-Hageman, Director.