PSV and Efteling are joining forces for a special collaboration. The club presents a special Efteling kit, in which football, history and wonder come together. The shirt tells the story of the connection between the Efteling, PSV, Philips and Eindhoven. The shirt will be worn at home against N.E.C. and is now on sale in the PSV FANstore.
The stars on the field or in a fairy tale: they have the same gift. They make people look up, pause for a moment and believe in something bigger than the moment. From that conviction, PSV and the Efteling have been working together for years. A cooperation rooted in a shared past and in shared values such as daring to dream. Those stars are now enshrined in a shirt.
Between the worlds of PSV and the Efteling stood a thinker from the Philips: Peter Reijnders. Someone who believed that technology could bring stories to life. In Eindhoven, the city of creators and innovators, his ideas first took shape in the Stadswandelpark, where a fairy-tale garden came into being. The precursor and inspiration for the Fairytale Forest.
A sky of stars
What appears to be a quiet and stylish shirt from a distance reveals a richly layered design up close. Scattered across the fabric is a subtle field of stars, as if the night sky itself had been captured in textiles. The stars seem woven into the fibers, giving the shirt an almost magical depth. It is one of the many stories the shirt tells. A chip in the PSV logo on the chest of the shirt takes you to an interactive and living world where more stories and actions await you.
Sales information
The Efteling kit will be available at the PSV FANstore, PSV City Store and online at PSVFANstore.nl from Thursday, March 12 at 10:00 am.
The retail price is €89.95 for adults and €79.95 for kids.
With this shirt, PSV and Efteling celebrate their shared origins, their shared values and their shared vision of the future. A shirt full of wonder. A shirt full of stars.
PSV FANstore