Philips has extended its cooperation with PSV through the Brainport-PSV Partnership by five years, up to and including the 2030-2031 season. This keeps Philips as a major employer in the region very closely involved with the club, the city and the Brainport region.
Philips was one of the initiators of the joint Brainport partnership to support PSV. The sponsorship agreement between PSV and Philips also runs until mid-2031. Earlier this year it was already announced that Rabobank and VDL have committed themselves to the Brainport consortium for (another) five years.
Inextricably linked
"Philips has been associated with PSV since the founding of the club in 1913, and I am proud that we are continuing this unique collaboration with Brainport and how that is reflected on the shirt," said Roy Jakobs, CEO of Philips. "PSV and Philips are inseparable as is the city and the region. Together with all Brainport partners we are not only committed to sporting success, but making the region, healthier, stronger and more social. Eindhoven is of great importance to Philips, a substantial part of our global research takes place here and we are one of the largest employers in the region.Football connects our colleagues, this also applies to me. If my schedule allows it, I like to be in the stands at games in the Philips Stadium."
Unique
Marcel Brands, General Manager of PSV, adds: "Philips and PSV have been inextricably linked since the club was founded in 1913. That is unique in the world of sports and a foundation on which we are building our future. We are proud that Philips, as founder, has once again chosen to make a long-term commitment to the Brainport-PSV Partnership. Together with all Brainport partners, we not only work on performance on the field, but also on the connection and development of the region. The extension of this partnership reinforces that."
Philips and Eindhoven: connected for over a century
Since its founding, Philips has been anchored in Eindhoven and the region. Philips has developed into a leading global healthcare technology company. From the High Tech Campus in Eindhoven and the campus in Best, about six thousand employees work on healthcare technology and innovations to enable better care for more people. Philips structurally invests in innovation, cooperation and society in the Eindhoven region. Philips also works with PSV on innovative projects that contribute to better performance on and off the field.
The bond between Philips and PSV is the longest-running sponsorship relationship in international sport. What began with the founding of the Philips' Sport Vereeniging, grew into a strong connection that continuously develops and adapts to the times. The Brainport-PSV Partnership - in which, in addition to Philips, ASML, Jumbo Supermarkets, Royal Swinkels Family Brewers, Rabobank, CSU and VDL also participate - jointly contributes to regional development, talent retention and social projects that strengthen the Brainport region.