PHILIPS | Proud founder of PSV

"Legendary football players know how to stretch the boundaries of the game through innovative ball play. We too want to give something new and better to the world with our innovations. The bond between Philips and PSV is deeply rooted. Not only because we have the longest running sponsorship contract in the world. But also because we recognize each other in the challenge to always go one step further. Keep innovating and improving, that's how we get the best out of ourselves and each other," said Frans van Houten, CEO of Philips.

PSV and Philips: a unique union
In 2013, Philips and PSV celebrated 100 years of legendary football history together. Together, because the bond between football club and organization has now existed for more than a century. In 1911 Philips employees were behind the club, which was founded with the help of the organization to offer employees a healthy and sporting outlet. The then five-year-old Frits Philips kicked off the very first ball on the spot where the Philips Stadium still stands today.

Two years later, on Aug. 31, 1913, the Philips Sport Vereeniging (PSV) was officially founded in the Philips village in Eindhoven. The association grew rapidly, and by 1920 as many as one in eight employees was an active member. After 1928, members from outside the organization were also admitted and PSV grew into a top club that won many national titles, European titles and KNVB cups. A commitment to be proud of.

Innovation and you
The world has changed a lot in recent years, but the vision of yesteryear still stands strong. Just as Philips sought to improve the lives of their employees by providing them with sports and games, they put their innovations to work to help people around the world make the most of life. At Philips, they believe it is important for people to be healthy, happy and have the opportunity to enjoy their lives. With innovations, they therefore jump on the specific needs and desires.

By listening very carefully to what customers want, by developing innovations that dare to go further and by always delivering on promises, Philips tries to do just that. So people feel they mean what we say. Philips innovates not for the sake of innovating itself, it innovates because they genuinely want to improve people's lives. They innovate for you.

www.philips.nl/proudofyou