PSV have expanded their Energiedirect.nl shirt sponsorship deal for the remainder of the season. It will be a proud moment for Energiedirect.nl to see their name also on the back of the players’ shirts when the players run out on the pitch on 21 January to face Heracles Almelo. The new deal is designed to expand brand awareness for Energiedirect.nl and convert the fans into loyal customers of their products.
Energiedirect.nl and PSV look to develop their collaboration with the expansion of the shirt sponsorship deal. PSV welcome the new sponsorship deal and supporters can expect to benefit from it. PSV’s Commercial Manager Frans Janssen explains: “PSV Energie perfectly matches our vision of loyalty strategy. We aim to bring the entire PSV family together and support each other. United we stand! We need each other, as a player, as a supporter and as main sponsor. energiedirect.nl sets a wonderful example in that respect.”