The stadium at PSV Campus De Herdgang will now bear the name TenCate Stadion De Herdgang. The naming marks an intensification of the cooperation between PSV and TenCate, which is thereby climbing the sponsor ladder further and becoming an official partner of the club. Monday, December 1, the stadium will be festively inaugurated during the opening match between PSV U21 and RKC Waalwijk.
TenCate Stadion De Herdgang is equipped with the most modern facilities and serves as a true showcase for PSV Academy. It is the home base for PSV U21, PSV Women and in the UEFA Youth League for PSV O19. In addition to two new permanent stands, new sanitary and catering points have been realized. A new accommodation for PSV Women was also realized, consisting of changing rooms, a players' home, office and meeting rooms. PSV is the first club in the Netherlands with its own wing for the women's branch.
New chapter
The new deal runs until mid-2029 and is a new chapter in a long-standing partnership. It started small with a single surface in what has now become the FieldLab at PSV Campus De Herdgang. TenCate was looking for a high-quality top sports environment to develop and test its football pitches. In this way we can validate new developments in practice, with players of all ages and levels, trainers and medical personnel. Thus, direct feedback was obtained from the players themselves. Feedback that was crucial in the development of TenCate's new generation of football turf, called Pure PT, which is now being played on football academies throughout Europe and beyond.
The renewed cooperation opens the door to more player data, performance analyses and feedback from coaches and medical staff, for both youth and women's teams. This creates a much sharper picture of how athletes and surfaces interact.
PSV brings with it a long tradition of talent development and innovation. PSV Campus De Herdgang is essential in PSV's efforts to attract talent from all over the world. Players who then move on to the world's most renowned football clubs and reach the absolute top there. The facilities, science and coaching at PSV Academy are what attract them.
Milestone in club history
Marcel Brands, CEO of PSV: "We are delighted that PSV and TenCate are extending the collaboration, with TenCate becoming an official partner, even to the point that the stadium at De Herdgang will bear the TenCate name. The relationship has clearly benefited both PSV and TenCate, making the extension very logical."
Michael Vogel, CEO of TenCate: "The cooperation with PSV has been fantastic. It is essential to be able to apply our developments in a top sports environment. It is also rewarding to see the great interest of players and staff in 'what we do' when measuring the performance of our products. We are really looking forward to shaping this next chapter of our collaboration."
Frans Janssen, Commercial Director of PSV: "The opening of TenCate Stadium De Herdgang is an important milestone in the club's history. On the one hand because the stadium has become a showcase for the club. On the other hand because we are taking the cooperation with TenCate to a higher level. It is also confirmation of the fact that in terms of sponsorship so much more is possible than just with the main force. A wonderful proposition has been found in the TenCate De Herdgang Stadium. We can all be very proud of that."